It s a tremendous pre launch marketing campaign that lets you market your store even before you launch it.
Fashion pre launch landing page.
Use a contact form and send free samples.
Hero shot or photos of the product in use.
Set up your social media channels.
5 great pre launch landing pages to inspire you 1.
While everlane has already launched and established their brand they continue to create pre launch pages.
Create a landing page with a newsletter form.
The best way to start collecting emails before you launch is to create a coming soon page.
How to create hype pre launch for your store might seem complicated.
Post teasers or behind the scenes photos.
A great coming soon landing page focuses on one primary objective.
Share the page to collect emails.
This includes things like.
Create a branded hashtag.
It is a separate landing page that tells the prospect about your brand and gives them a date on which your website is going to launch.
A pre launch landing page is a concise one pager on your website that offers an overview of what your product is all about through the use of compelling images videos and copy.
By adding it to your social channels you can attract many eyeballs to your store.
A bulleted list or a very concise sentence of the core benefits of your product.
Getting people to sign up before launch.
The best images and videos to use are actual previews of what your product looks like.
Pre launch pages work to spread the word about your idea.
Harry s the shaving startup created a pre launch landing page that successfully gathered 100 000 emails in.
Your homepage at this point should simply be a landing page that announces what your product is about and when it s launching and have a signup form for people who want to hear all about it when you go live.
A single call to action cta social proof.
A clear value proposition.
To build brand awareness and excitement that will jumpstart your fashion brand when you do launch.
Optional modules available too for more customization.
Pre launch marketing comes in many forms but the high level objective is simple.
But just like any landing page pre launch or coming soon pages need to be optimized for conversion in order to have the best results.